SERVICE
GOOGLE ADS MANAGEMENT
Spending on Google Ads but unsure what’s working? You deserve to know where your money goes and whether it’s helping your business.
I’m Nina, a senior Google Ads specialist working with businesses in Adelaide and the Mornington Peninsula. I take the time to understand your business and its goals, then build and manage your campaigns with care for every dollar you invest.
Local, senior Google Ads consultant, no outsourcing
No cookie-cutter strategies
Clear report, you know what’s working and what comes next
Work directly with me, no account manager
No lock-in contracts, just four weeks’ notice
Here's what I can help with.
I build and manage Search, Shopping, Performance Max and Display campaigns around your services, products and sales goals. My focus is ALWAYS on the conversion metrics you care about, like CPL and ROAS.
Need experienced hands to look at your account? Book a Google Ads audit to find wasted spend and opportunities to improve performance.
Search Campaigns
Account structure, keyword research, negative keywords and ad copy testing to match your services with relevant customer searches.
Shopping Campaigns
Product feed checks, product grouping and bid adjustments based on sales performance and ROAS.
Performance Max Campaigns
Asset group setup, audience signals, search themes and budget controls, with ongoing reviews of search terms and product performance.
Display & Remarketing
Audience targeting, placement exclusions and creative testing to introduce your business and reconnect with previous website visitors.
Landing Page Reviews
Practical recommendations on messaging, page layout, calls to action and enquiry forms to help more visitors enquire, book or buy.
Conversion Tracking
GA4 and Google Tag Manager setup to track calls, forms, bookings and purchases accurately.
Expected Outcomes
→ Less wasted spend on irrelevant searches
→ More stable CPA and ROAS for more predictable campaign performance
→ A clearer, better-organised campaign structure
→ Custom tracking sheets to monitor your results over time
→ Clearer insights into what works and what to test next
Prefer to manage your own campaigns? I offer Google Ads mentoring with tailored training using your own account.
See What My Customer Wins on Google Ads
I work with tradies, professional service providers and growing businesses that want more than clicks. Take a look at some of my recent projects, including the changes I made and the results they delivered.
100+
Calls & Forms Per Month
For a local garage door repair business at a verified CPA of $34.37 — achieved within 30 days of my Google Ads audit and helping the owner move into the business full-time.
20.8%
Average Conversion Rate
For a B2B industrial equipment supplier, generating more than $100K in verified sales lead value across two Google lead generation campaigns.
767%
Return on Ad Spend
For an Australian e-commerce infrared heater brand, delivering a 767% return on ad spend through a Performance Max campaign focused on driving online product sales.
Featured Projects
My Google Ads Approach
Define and Planning
I’ll start by understanding your services and audience, then audit your account or review any available data relevant to your goals. I use these insights to guide targeting, messaging and budget decisions, and measure success using metrics such as CPL and ROAS.
Set up and Tracking
I’ll set up your account around your business priorities and create campaigns that match relevant customer searches. I’ll also check that key conversion actions and set up a reporting tracker to capture useful data and guide ongoing optimisation.
Test and Optimise
Once your campaigns are live, I’ll use performance data to test and refine keywords, ads, bids and budgets. I’ll also review the full conversion journey, including your landing pages, and provide practical recommendations and guidance to help increase conversions.
Every decision is based on real business outcomes — not just activity inside Google Ads. You’ll work directly with our Google Ads specialist, from the initial account review and campaign setup through to ongoing optimisation and reporting. See exactly what we work on each month →
Frequently Asked Questions About Google Ads Management
How much should I spend on Google Ads?
Your starting budget should reflect the average cost per click in your market, the number of services or products being advertised and how quickly you want to collect meaningful data. We‘ll assess expected search volumes and keyword costs and recommend a budget.
Do I need a new landing page or website to run Google Ads?
Not always. If your existing website clearly explains your service or product, works well on mobile and makes it easy for customers to call, enquire or purchase, we may be able to use it for your campaigns.
Before launching your ads, we review the relevant pages and recommend improvements or a dedicated landing page only when it is likely to improve conversion rates and reduce wasted ad spend.
How do you track leads and sales from Google Ads?
Depending on your business, we can track phone calls, enquiry forms, online purchases and other actions that matter to you. Where sales information is available, we can also look beyond the number of enquiries to identify which campaigns are generating verified leads, sales opportunities and revenue.
What are the main KPIs for Google Ads?
The most important Google Ads KPIs depend on what your campaign is expected to achieve.
For lead-generation campaigns, we focus on conversions, conversion rate, cost per lead and the number of enquiries that become verified sales opportunities. For eCommerce campaigns, we also measure purchase value, cost per acquisition and return on ad spend, while metrics such as clicks, click-through rate and cost per click help us understand how the campaign is performing along the way.
Which Google Ads campaign types do you manage?
We manage Google Search, Shopping and Performance Max campaigns for service businesses, tradies, B2B suppliers and eCommerce brands.
The best Google Ads campaign type depends on how your customers search, what you sell and whether the main goal is to generate enquiries, phone calls or online sales.
Do I need a new landing page or website to run Google Ads?
Not always. If your existing website clearly explains your service or product, works well on mobile and makes it easy for customers to call, enquire or purchase, we may be able to use it for your campaigns.
Before launching your ads, we review the relevant pages and recommend improvements or a dedicated landing page only when it is likely to improve conversion rates and reduce wasted ad spend.
What Do Your Google Ads Specialist Actually Do Each Month?
Google Ads works best when it is actively managed, not switched on and left to run.
Each month, we run focused tests and make changes based on what the data is showing. This may involve refining keywords and offers, testing new ad copy, adjusting budgets and bids, or improving the way information and imagery are positioned on your landing pages.
We keep a clear change log of the updates made to your account. This allows us to see what has improved performance, discuss the results during our catch-ups and review previous changes if performance begins to decline without relying on guesswork.
Our monthly Google Ads management usually includes:
- Reviewing search terms, keywords and audience performance
- Adding negative keywords to reduce irrelevant traffic
- Testing and rotating ad copy to improve click-through rates
- Monitoring conversions, cost per lead and available feedback on lead quality
- Managing campaign budgets and bidding strategies
- Reviewing landing pages, calls to action and website imagery where needed
- Keeping you informed about what has changed, why it matters and what comes next
Every Google Ads account has different priorities. Our goal is to focus on the right changes at the right time, creating steady improvement rather than simply setting up your campaigns and forgetting about them.