Learn the Google Ads Skills Agencies Charge For • Build Your Own Ads
GOOGLE ADS COACHING & TRAINING
$699
Want to manage Google Ads yourself but not sure where to start? Or already running campaigns but unsure how to analyse your results and find opportunities to improve?
Over 6 weeks, we'll work directly in your own Google Ads account. You'll learn how to build campaigns, understand your performance data and make informed decisions about your advertising budget.
Flexible training tailored to your needs and schedules
6 x 60-minute sessions over six weeks
1-on-1 or two participants from the same business
Hands-on training using your own Google Ads account
Optional ongoing support after training
Here's What You'll Learn
Your Ads. Your Budget. You in Control.
Know which keywords to test, where your money goes and what to change.
I’ll teach you how to build, review and manage your Google Ads—so you can make decisions without relying on someone else to explain them.
1. A Campaign Plan That Fits Your Business
Learn how to choose campaign types and an account structure based on what you sell, who you want to reach and your budget.
Understand why campaign structure matters and how to avoid common setup mistakes.
2. Keywords Worth Your Budget
Find relevant keywords to test. Understand what your potential customers are searching for and how to reach them when they’re ready to buy.
3. Give Customers a Reason to Click
Write ads that explain why customers should choose you. Build your campaigns and check the setup before launch.
We'll also look at what makes a good landing page.
4. Know What Your Ads Actually Deliver
CPA. ROAS. Conversion value. Wasted budget. We’ll make sense of the numbers that matter to your business—so you know what to act on and what to leave alone.
5. Know What to Keep, Change or Stop
Use your campaign data to decide what needs work, what deserves more budget and what to pause.
6. Run Your Ads Without the Guesswork
Build a weekly routine with your own performance tracking template. Know what to check, when to make changes and when to leave things alone.
What You'll Walk Away With
→ The confidence to set up and manage your own Google Ads campaigns
→ A better understanding of where your advertising budget goes
→ The ability to read campaign data and identify areas for improvement
→ A clearer understanding of keywords, bidding strategies and budget management
→ Your own weekly and monthly checklist to monitor performance and plan your next steps
And you don't have to figure everything out on your own after training. We offer optional monthly mentoring support, you can still get advice, ask questions and review your campaigns with me when you need help.
HOW THE MENTORING WORKS
Build It Together. Learn to Run It Yourself.
Your sessions are built around your business, your experience and where you need help. We’ll spend time on what you want to learn and briefly review what you already know. PERSONALISED DESIGNED. NO GENERIC COURSE.
Session 01 — Review Your Business & Set the Plan
We’ll get to know your business, your customers and what you want your ads to achieve. Already running Google Ads? We’ll review your account and see what needs attention.
We’ll work on:
- Setting your advertising goals and budget
- Choosing campaign types that suit your business
- Reviewing your existing account or planning a new one
- Mapping out your campaign structure
By the end: You’ll have a custom plan for what to build, fix or improve.
Session 02 — Research Keywords & Map Your Campaigns
We’ll find out what your potential customers are searching for. I’ll show you the research tools and techniques I use to find keywords worth testing.
We’ll work on:
- Using keyword research tools to uncover opportunities
- Evaluating keywords for relevance and buying intent
- Building keyword lists and negative keyword lists
- Organising keywords into campaigns and ad groups
By the end: You’ll have a keyword plan, a campaign structure and the skills to find new keyword opportunities yourself.
Session 03 — Check Tracking, Build & Launch
Your campaigns are running. Now we’ll look at what the numbers are telling you—and what to check when something looks wrong.
We’ll work on:
- Understanding conversion actions and checking what’s being tracked
- Reading Google Ads performance reports
- Making sense of CPC, CPA, conversion rate and ROAS
- Using related metrics to pinpoint possible causes when results look weird.
By the end: You’ll know where to find your key performance data, how to read it and where to start investigating a problem.
Session 04 — Review Your First Results
Once your campaigns are running, you'll need to know whether they're bringing in valuable enquiries or sales, not just clicks.
We'll work on:
- Understanding conversion actions and tracking
- Reading Google Ads performance reports
- Understanding CPC, CPA, conversion rate and ROAS
By the end: You'll know where to find your key performance data and how to interpret it.
Session 05 — Make Changes & Plan Your Next Steps
We’ll use your campaign data to decide what to keep, what to change and what to test next.
We’ll work on:
- Reviewing search terms and keyword performance
- Finding opportunities to reach more relevant customers
- Adjusting budgets and bidding strategies where needed
- Deciding what to test, adjust or pause—and why
By the end: You’ll have made changes to your campaigns and have a plan for what to test next.
Session 06 — Set Up Your Tracking Template & Weekly Routine
We’ll review your progress, work through any remaining questions and set up your own performance tracking template.
We’ll work on:
- Reviewing your campaigns and any changes you’ve made
- Setting up your template to track the metrics that matter to your business
- Building a checklist for weekly and monthly account checks
- Planning your next campaign improvements
By the end: You’ll have your own tracking template, a monitoring checklist and a routine for managing your Google Ads yourself.
After this training, I'll be around as long as you need.
Training ends. Questions don’t. If you’d like ongoing support, you can add a monthly support plan just $99 per month. Ask questions, talk through campaign issues or get a second opinion before making changes.
Learn the Google Ads Skills Agencies Charge For with DUO Digital
I’m Nina, the person behind DUO Digital. I’ve spent over 12 years in digital marketing, working agency-side and in-house in Australia and overseas. Along the way, I’ve supported more than 50 small and medium-sized businesses.
I know the problems business owners often face. Tight budgets. Clicks without enquiries. Reports full of numbers that leave you wondering what to do next. You’ll learn strategies and techniques I’ve used agency-side, from researching keywords and structuring campaigns to spotting problems and deciding what to test.
I’ve seen business owners pay for ads without understanding where their money goes. I want you to be able to look at your own account and make sense of it.
Every session is with me, working in your account. I’ll explain what we’re doing, why it matters and how to decide what comes next.
What‘s Included in Google Ads Training & Mentoring
01
6 × 60-Minute Private Sessions
One-to-one time with me to work on your campaigns and answer your questions.
02
A Custom Google ads Learning Plan
Built around your business, your experience and where you need help.
03
Work in Your Own GOOGLE ADS Account
Research keywords, build campaigns and review results using your own business and data.
04
Your Own Performance Tracking Template
Keep your key metrics in one place and track how results change over time.
05
A Weekly and Monthly Checklist
Know what to check, how often and what might need attention.
06
A Plan for What Comes Next
Finish with clear priorities for managing and improving your campaigns. If you need a second opinion after training? Optional monthly support is available.
A Few Things You Might Be Wondering (FAQs）
1. Do I need Google Ads experience?
No. We’ll start with what you know. If you’re new, we’ll work through the basics together. If you already run campaigns, we’ll spend more time on the areas you need help with.
2. Do I need an existing Google Ads account?
No. We can set up a new account as part of the training. If you have one already, we’ll review it and decide what to keep, fix or rebuild.
3. Will you run my ads for me?
You’ll be managing the account, with me guiding you through the work. We’ll build campaigns, review data and make changes together so you understand how to do it yourself.
Prefer me to manage your ads for you? Explore my Google Ads Management service →
4. Will we cover every Google Ads campaign type?
The six-session outline focuses on Search campaigns. We can adjust the plan to cover Shopping, Performance Max or other campaign types where they suit your business. We’ll agree on priorities before starting.
5. Is advertising spend included?
No. Your Google Ads budget is separate from the training fee and paid directly to Google. We’ll discuss a budget that suits your business and what you want to test.
6. Will I need to do work between sessions?
The outline gives us a starting point. We’ll adjust the time spent on each topic to suit your account, your experience and your progress.
7. What happens after the final session?
You’ll have your tracking template, monitoring checklist and a plan for managing your campaigns. If you’d like continued help, you can add optional monthly support for questions, campaign issues and second opinions.