Project Overview
Mango Garage Door Repairs is an Adelaide business specialising in garage door repairs.
I restructured and refined its Google Ads campaigns to attract more relevant local enquiries, increasing direct phone calls by 278.95% and reducing CPA by 77.41%.
%
Direct Phone Calls Increased
%
Direct Phone Calls Increased
%
CPA Decreased
The Challenge
When Mango Garage Door Repairs approached me, it was struggling to generate enough relevant enquiries through Google Ads. The account structure did not clearly reflect the business’s core repair services, and irrelevant searches were bringing in clicks from people who were unlikely to need Mango’s services.
The business needed to make its ads more relevant to each repair service, filter out irrelevant keywords and traffic, and tighten its targeting to reach more high-intent customers looking for garage door repairs in Adelaide.
How I Approached This
I worked with the Mango team to optimise their existing Google Ads account. After reviewing the campaign structure and search terms, I launched a conversion-focused Search campaign built around high-intent keywords for Mango’s core repair services.
I also rewrote the ad copy, filtered out irrelevant keywords and traffic, tightened location targeting, and adjusted conversion tracking.
The Strategy
The strategy focused on making the ads more relevant to local customers searching for specific garage door repairs. Service-focused ad copy and high-intent keywords aligned the campaigns with those searches, while tighter geographic targeting and irrelevant search exclusions kept the account focused on Mango’s service area.
I also built a structured testing process to identify and validate new high-intent keywords, giving the campaigns a clear way to expand into more relevant searches.
The Results
Website conversions increased by 381.25%, and direct phone calls from campaign rose by 278.95%. At the same time, CPA decreased by 77.41% and click-through rate improved by 45.25%.
Together, these results show how clearer campaign structure, service-focused ad copy and tighter targeting helped improve the account’s performance.
Want similar results for your business?
Let’s discuss how targeted campaigns and ongoing keyword testing can support your business growth.